| advertise google relevant adsense -What To Do When AdSense Serves The Wrong Ads |
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Thursday, January 3, 2008
This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it and advertise google relevant adsense. To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements. However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting. One explanation may be that the CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them. Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it's easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served PayPerClick focused traffic exchanges Pay Per Click focused traffic exchanges are all the rage with those trying to make a quick buck online. This article will try and explain why you should not be using them in your marketing plan. The text within the brackets is either taken directly from or similar to what you will find within the members are of this type exchange. It all starts innocent looking enough... [Our focus is on ensuring that members visit other members sites, click a relevant ad, and actually consider procuring the resulting service. Unfortunately this can have a negative impact because it appears that you are inflating your earnings and that's not true.] After telling people that they are NOT artificially inflating their earnings by using this type traffic exchange they proceed to teach them how to manipulate and deceive the PPC engine so as not to get shut down for click fraud. Statements such as this lay the groundwork... [When you are receiving per pay click revenue at your site there are a few red flags that can appear and raise concerns to the service providers.] They then proceed to instruct members on how to send enough traffic to their website to keep their Click Thru Rate (CTR) within an so called acceptable range. This is mostly done by using auto surf exchanges to send junk traffic to a particular website. Because auto surfs are useless methods of actually getting interested visitors to your website you can be pretty much guaranteed that you will not get any clicks to your PPC ads. The balancing act is to keep enough junk traffic visiting your website so that when the actual visitors from the PPC focused exchange visit and click on your ads your CTR remains around the 1% - 2% rate. The other main aspect of this type of click fraud is making sure people allocate their hits and clicks so they are spread out as evenly as possible throughout the day. Instructions such as these are common place... [Spreading out your clicks is extremely important, lets say you allocate 50 hits and in one hour all 50 hits finish and for the rest of the day you have no more clicks, they (the PPC search engine) are going to look at that closely. To help prevent this, use the Hit Allocation Module, so that you can allocate hits to your web sites every day little by little. That way you don't end up with 100+ clicks a day. Logging in every 2 hours and allocating hits little by little will help solve this problem.] Why would it be a problem if they were not trying to fraud the providers? They then proceed with a few doom and gloom type threats just to insure you click away. After all, everyone wants to be seen as an asset to the team. [Please remember the community falls or prospers based on YOUR activity. Be generous and you will benefit, give and you will receive.] [We monitor member activity and members who don't participate in the spirit that the community is based on, will be removed. Quantity means nothing, if you don't take the time to look and click then the exchange dies!] I actually put these strategies to the test using Google Adsense as the PPC provider. Within 3 days of beginning my campaign and trying my best to keep my clicks spread out and my CTR around 1% I received the following email from Google. ****** Hello, It has come to our attention that invalid clicks or impressions have been generated on the Google ads on your site(s) through users of third-party programs paid or provided with other incentives to visit your site. Such programs may include, but are not limited to auto-surf, pay-to-surf, pay-to-read, or pay-to-click sites. As a reminder, any method of generating invalid clicks or impressions is strictly prohibited by our Terms & Conditions and program policies: https://www.google.com/adsense/terms https://www.google.com/adsense/policies If we continue to detect invalid clicks or impressions from these services on your ads, we may disable your account to protect our advertisers. Sincerely, The Google AdSense Team ****** I was not at all surprised to receive this message from Google but what about the unsuspecting novice? The person that was told to purchase some type of pre-designed content website or to just throw up one article on a page and stick the Adsense code on it and start making steady money by simply participating in an organized group of like minded people helping each other by clicking on exchange PPC links. These trusting and naive types are getting their PPC accounts shut down as fast as they get them started because they want so badly to find a way to make easy money on the Internet that they don't take the time to do any research or even think it through themselves. The age old saying "If it sounds too good to be true it probably is" fits this type of traffic exchange strategy perfectly. Making money with Google Adsense or any other PPC provider is not rocket science but it does take a solid long term plan and a commitment to work that plan. Can a person make a nice income using pay per clicks? The short answer is yes...just make sure that traffic exchanges promoting what is nothing more than organized click fraud are not part of your portfolio. You too can build a thriving Internet Business with the Right Google ads. The Rich Jerk of Internet Fame just wrote a new book about his Internet Marketing Strategies for making money with Google Adwords and more... He has made millions with Google Adwords and was ranked Number 1 for over three years for several of the most competitive keywords in the internet database. You too can learn how to match his wits and work his strategy to build a profitable business on line starting soon. But, first you must understand why most marketers fail in their advertising efforts with Google Adwords. Most marketers fail because they do not understand Google's complex algorithms structure and the demands it places on them to create good performing ads. They hold up their hands in frustrations and give up when their poorly performing ads get disabled, or deleted. In cases like these, Google ask them to bid more in order to keep their showing on various sites. Some just pay whatever Google asks so they keep their poor performing ads placed in rotation and hope that buyers would click on their ads and buy their products and services. They end up losing money this way. However, quite recently, Google finally allow all approved ads to show on sites, even if your click through rate [CTR] is underperforming. In that case your advertising bill will go through the roof, but your [CTR] will be every poor. In other words, you will not be turning most of your visitors into customers. Internet Marketers either do not have the time, skills or the patience to create ads that pulls and one that draws customers like flies. So, they opt to pay more and keep their ads running. They usually have deep pockets. Many of these are major corporations etc.. For Marketers on a budget, the little guy, the skills of creating pulling ads are challenging and those who know how to create thee ads get substantial results and make tremendous profits. While you can profit more from The Rich Jerk link below, here are some fundamental strategies you can use to create better performing ads that boost your profits: I am assuming that you have already set up a Google Account, understand Google's policy and can create ads within the Google Adwords Website. 1. You must have a deep understanding about what your site is all about. Find the right keywords that would match what you are trying to sell or offer to your visitors. 2. Once you find that keyword, place it as an exact match, with brackets [keyword here] like this. Find a few other appropriate keywords and do the same, and put them in our keyword list and save it to your campaign. The way the algorithm works, it takes into consideration the other words in your list and extrapolates value rating that makes up our bid price. The better you can focus on selecting your most appropriate keyword the lower your bid price will be. You will obtain a higher CTR with a lower bid price. 3. Create your ad meeting Google's parameters. The wording in your ad must make sense or Google will disable or delete them. In your headline, plug in your keyword. Try to put your keyword in the second line also. In the third line, use "call for action" words. Save your ad. 4. When you use exact match, visitors who type in that keyword will trigger your ad and hopefully buy from you, more than you would with phrase match.. As your watch your results, you'll determine if you want to broaden your scope of your ads. You can then use phrase match like this, "keyword here" in quotes, and while that will lower your CTR because you will be including other visitors out of the exact match keyword area, you will have more clicks. If you are getting 1 click per thousand visitors, that would be an OK result as Google sees it. According to Google, A CTR of 0.1% is OK, This is considered normal. It is up to you to create strong pulling ads to raise this CTR... Some advertisers get as high as 15.0% CTR. This is remarkable. From these results you can determine where you want to be. These are some of the strategies the Rich Jerk has used to create his millions. For more detailed strategies, see my resource box below and click on the link shown to find about how the Rich Jerk did it and made his millions and other useful strategies. |
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